Tibetan communities inside and outside of Tibet lack good materials about the environment published in their own language. Though such materials are available in Chinese and English, they are not available to the people of Tibet unless they learn a second language. It is very sad that Tibetans have to learn a second language to be able to get a job, or to attend a university and major in any field, including environmental conservation. Over time, they are in danger of losing their rich and ancient language.
In August 2009, the World Wildlife Fund (WWF) reported that “over 350 new species including the world's smallest deer, a 'flying frog' and a 100 million-year old gecko have been discovered in the Eastern Himalayas” including the southern Tibetan Plateau. Some of these species may have native names, but that is doubtful. Publishing Wild Tibet: Tibetan Mammals and the Landscape of the Tibetan Plateau is one effort of the Tibetan Ecology Foundation to fill the gap in Tibetans’ native language and in their knowledge of conservation.